Guide to Generating Leads With Google Local Service Ads

Dominate local search and generate local leads with Local Services by Google and this step-by-step process

4.95 (180 reviews)

Udemy

platform

English

language

Advertising

What you will learn

What Google Local Services ads are & how to generate leads

The ranking factors for Local Services ads & how they appear in SERPs

Why local businesses should be using these ads

How to set-up your Local Services ad account

Which businesses are eligible to participate

How to have the Google Guarantee badge show on your account

How Google ranks Local Services ads

How to have your Local Services ads appear when searchers use Voice search

Why take this course?

If you are a local business owner or marketer who serves local businesses and are not yet taking advantage of Local Services by Google, you’re missing out on highly targeted leads.

Local Services by Google is an excellent generation strategy for local businesses. By participating you receive prime real estate in Google as these pay-per-(highly targeted)lead ads are what searchers see before everything else including Google ads, the local map listings and regular search results.

Adding this strategy makes your entire marketing campaign more effective when combined with other strategies including Google Ads, Search Engine Optimization and Google My Business. This is a powerful way to dominate Google search results giving you the opportunity to appear in 4 or more places on the first page of search results.

If you are a local business owner or service local business clients, Google Local Service ads should be a strategy you implement to bring in highly targeted leads who are ready to hire.

By the end of this course you will not only have a thorough understanding of Local Services By Google, you will also be able to set-up and manage your account and understand how to increase your ad rankings.

Specifically we will be covering:

What Google Local Services ads are
The ranking factors for Local Services ads & how they appear in SERPs
Why local businesses should be using these ads
How to set-up your Local Services ad account
Which businesses are eligible to participate
How to have the Google Guarantee badge show on your account
How Google ranks Local Services ads
How to have your Local Services ads appear when searchers use Voice search
and more

Reviews

Mary

November 17, 2023

There are very few options online for Google LSA certification. Thank you for providing this information. Would have loved more information regarding Advanced Verification. Google support on Advanced Verification is frustratingly almost non-existent.

Clifford

June 25, 2023

I like how this instructor is representing our city of San Diego. Much love from Blue Dog Moving here in Chula Vista. You have helped our business so much. Keep up the good work !!!!

Giorgio

May 7, 2023

Molto interessante, continuo a seguirlo senza sforzarmi, scorre in modo semplice ed in modo naturale.

Julian

February 18, 2023

simple and to the point. I am not sure how many businesses have used this yet as many cities for these eligible categories still have no google guaranteed/screened results appearing.

Steven

February 4, 2023

I'm an aspiring local marketing consultant and found this an excellent taught course for my training in Local Service Ads...

Ben

May 20, 2022

Great course! It would be interesting to see the business checkup process, maybe you can add a lection here ;)

Mir

March 18, 2022

Dominate local search and generate local leads with Local Services by Google and this step-by-step process

Jerry

January 22, 2022

The instructor has pike my confidence in learning about Google Ads and how I can help my future clients get the most valuable area of the Google search -- Top of the Page.

Lonnie

September 22, 2021

Good information but the course title is in my opinion misleading, it should be, how to set up /optimize GLSA not guide to generating leads. One could lead to the other yes, but i was expecting something more in a strategic set. Overall good information

Jayme

June 14, 2021

basic info so far that is all over the web. The description says 'Marketers who serve local businesses and want to generate more leads for their clients" Nothing yet about setting up an MCC and Sub Mcc accounts to run client campaigns.

Carlos

May 25, 2021

still, early in the course, but I am already willing to give the instructor 5 starts. Excellent materials, clear, concise, and direct to the point. No fillers, is delivering excactly what she promised. Thank you.

Mirza

May 24, 2021

The course is a basic one and the teacher has gone through all aspects in detail, except for the one that I have personally bought the course - how can I do this for my clients.. There is no mention about it anywhere. The course is great if you have your own business and you want to do local ads, but how to do it for clients has left unanswered. I will need to explore it on my own and buy some other courses. So, if you are a business owner, this course is great for you, but if you are looking to knowledge how to do it for your clients, if you are a marketing expert, this is not for you definitely..

Jacklyn

December 6, 2020

This was an excellent course! It was very easy to understand and explained the nuances of the platform. Great course.

Shannon

November 23, 2020

This is the second course I've taken from Christine Maisel and Portable Entrepreneur. I love Christine's teaching style, to-the-point with no detail left out. She's clearly an expert, I'd recommend any of her courses!

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