International SEO: Reaching a Profitable Global Audience

International SEO has it's own unique considerations as global websites target multiple countries and multiple languages. This requires international websites to have a strategic site structure and inform search engines which pages should be shown to specific visitors based on their location and / or language spoken.

This course is designed for those with at least a basic understanding of SEO and will walk you through everything you need to do to prepare your website for international rankings in the search engines, countries and languages you'd prefer.

Here we'll cover:

• How to determine if your international SEO efforts will be profitable
• Which search engines you should target
• The keyword research process and the tools to use
• 3 options for structuring international website content
• How to direct visitors to the right version for their language / country
• Language tags your site must use
• The type of back links you need for global sites

You should be learning and implementing international SEO if:

• You have (or would like to have) content in multiple languages
• Your website targets a specific country
• You are ready to scale your business
• Your website / business already has customers around the world