Price to Profit: Psychology & Science of Pricing

Increase Business Profits by Smart Price and Marketing Psychology: Best Pricing Strategies to Influence Customers

4.81 (693 reviews)

Udemy

platform

English

language

Sales

What you will learn

Price to Maximize Profit

Universal Rules of Pricing and Different Pricing Strategies

Learn How Consumers Perceive Price and Think about Price

How to Fight Price Wars

How to Run Sales Promotions to be the Winner

Dynamic Pricing from Airline Industry and Online Sales

Why take this course?

Actual Student Reviews:

"If you are undecided on which pricing course to buy choose this one: essential, comprehensive, effective. I am an independent online entrepreneur and this course has allowed me both to learn new skills and, in the words of Steve Jobs, to "connect the dots" between direct experience with my ecommerce businesses and the psychological rules of pricing." Simone, B.

"I 'm online seller .I suffer lot in price battle. This lesson is effective and started to plan my price strategies without any loss and burden." Akila, R.

"Covered so many more strategies and topics than any of my marketing courses at my university! Wow!" Rohan, G.

2024 Updates:

A full section on Van Westendorp Price Sensitivity Meter (PSM) is added. You will be able to identify the Optimum Price Point (OPP) and the upper and lower limits (the price range) for any given product using this method. It is taught from A to Z.

Course Description:

This course uses marketing psychology principles to educate you on the science and psychology of pricing.

Price is what makes you money so deep understanding of how customers think about price can help you win customers and make more money. Pricing Strategies are powerful weapons in your hands to increase sales and more importantly profit. This course is pragmatic and applicable. It digs deep into scientific research of psychology and pricing in addition to the wisdom of pricing scholars and gurus. I have collected for you not only the tips and tricks to hack into customers' perception of price but also the overall strategies and consideration to coordinate your pricing strategies in any given situation or context.

Did you know if you increase price 1%, your profit can go up by 11%? So what can be done to increase your prices by creating a win-win situation with your customers will be discussed in this course.

What You Will Learn:

Universal Rules of Pricing: what is the overall
How to Charge Higher Prices Confidently: Pricing is not about cost but about value perception of customers, we will see how you can find the higher price without losing sales. This can make you rich
How to Fight Price Wars: Price wars are dangerous and costly. But they are inevitable. You will learn how to fight them if you have to
Psychology of Pricing: How to Manipulate Price to Make it More Appealing: Does size or Color Matter? What's 99-ending pricing and other variations of odd pricing. Are they effective, when, and how? Here you will learn how to influence with Price.
The Art of Discounting without Losing Profit: Discounting is another weapon in your arsenal. You need to learn when and how to use it maximize profitability. Random and blind discounting is prohibited.
How to Enhance Consumption and Increase Renewal Rate: Interestingly price not only influences demand, it can also influence how people use products and services. Here you will learn how maximize renewal rate and consumption of your product.
What Is Van Westendorp Pricing method and How to Implement it: A powerful method to confidently find the right price and the price rang for the target market.

And many more interesting topics and bonus videos. To the best of my knowledge, this is the most complete pricing course in Udemy.

Why Me?

I am an award winning marketing professor in a major university in USA. I have a Ph.D in business and have taught many MBA course including pricing strategies in different countries. I have a passion for teaching and my teaching style has been applauded by my students all the time. It is simple, to the point, and engaging. My Udemy course are all "highest rated" and very positvely reviewed.

So take this course now and let me take your business acumen to the next level.

Who this course is for:

EVERYONE because you are either a Seller or Buyer
Because everything has a PRICE
Because the Right Price will Make your Rich
Wrong Price will make you Broke

Screenshots

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Our review

--- **Course Review for "Mastering Pricing Strategies"** **Overview:** The course "Mastering Pricing Strategies" has been highly rated by recent reviewers, with an overall global rating of 4.81. The reviews praise the course's comprehensive content, its applicability to both beginners and experienced professionals, and the instructor's expertise and teaching style. The majority of the feedback is positive, emphasizing the course's educational value and the clarity with which complex pricing concepts are presented. **Pros:** - **Content Comprehensiveness:** The course provides a thorough analysis of pricing strategies and their importance in the market. It covers a wide range of topics, from the basics to advanced concepts, making it suitable for a variety of learners, from beginners to seasoned professionals. - **Practical Application:** Reviewers highlight that the course's content is highly practical and applicable to real-world situations, especially beneficial for practitioners in the market. - **Research-Based Learning:** The course is supported by research references, which adds credibility and depth to the learning experience. - **Quality Instruction:** Mohammad Reza Habibi is commended for his knowledgeable delivery and for providing additional resources like LinkedIn profiles and Udemy certificates, which are valuable for professional development. - **Educational Value:** The course is described as well-constructed, informative, and entertaining, laying a solid foundation for understanding price strategy. - **Supportive Learning Environment:** Students appreciate the supportive learning environment created by Dr. Habibi, who encourages students to apply their learning directly to their businesses. **Cons:** - **Video Editing Suggestions:** Some reviewers suggest improvements in video editing to avoid repetition of sentences for a smoother learning experience. - **Quizzes for Assessment:** A few users indicate that more quizzes or interactive assessments throughout the course would have been helpful to reinforce understanding at various points in the learning material. - **Diverse Case Studies:** Some reviewers feel that the course could benefit from more diverse case studies, particularly focusing on companies beyond the commonly referenced ones like Apple, IKEA, and Walmart, to provide a broader perspective on how different types of businesses approach pricing. - **Content Repeatability:** There is a suggestion that some sections of the content may be repetitive and could be condensed or restructured for better flow. **Key Themes:** - **Research-Backed Insights:** The course provides insights based on extensive research, making it a solid foundation for understanding pricing psychology and mechanics. - **Clear and Engaging Instruction:** Dr. Habibi's ability to explain complex topics in an accessible manner is consistently praised. - **Strategic Relevance:** Reviewers emphasize the strategic importance of understanding pricing as taught in this course. - **Educational Support:** The additional educational support provided, such as certificates and LinkedIn profiles, is seen as a valuable added benefit for students seeking to enhance their professional profile. **Final Thoughts:** "Mastering Pricing Strategies" is an exceptional course that offers a deep dive into the world of pricing with a focus on both theoretical underpinnings and practical applications. The positive feedback from students across various levels of expertise underscores its effectiveness as an educational tool. While there are minor areas for improvement, such as video editing and case study diversity, the overall sentiment is that this course is a valuable resource for anyone looking to master pricing strategies in their business endeavors.

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