Run your own Research and Usability Testing

🎓 **Course Title:** Run Your Own Research and Usability Testing 🚀 **Course Headline:** Practical Walkthrough with UX/UI Designer Eva Jobard ✨ **Course Description:** Are you ready to dive into the world of User Experience (UX) design? In this comprehensive 60-minute class, UX/UI Designer Eva Jobard will guide you through the essentials of conducting user research. Whether you're part of a small team or an individual with a passion for design, this course is tailored to fit your needs and knowledge level. 🔍 **What You'll Learn:** - **Observation & Interaction:** Techniques for observing users in their natural environment, conducting user interviews, and engaging with your team to gather insights on usability, design, and technical issues. - **Research Framework:** Tools and methods to define your research questions, conduct a UX audit, run content/feature inventory for competitive analysis, and align user goals with business objectives. - **Human-Centred Design:** From creating personas and empathy maps to identifying red routes, you'll learn how to design products that truly meet user needs. - **Testing & Evaluation:** You'll explore both paper-based and interactive prototypes, perform heuristic evaluations, storyboarding, and usability testing. - **Quantitative & Qualitative Analysis:** Differentiate between the two, understand when and how to use each method effectively, and measure usability with Key Performance Indicators (KPIs). - **Gathering Insights:** Utilize surveys for quick insights and learn to design a human-centred experience throughout your project. 🛠️ **Hands-On Exercises:** Throughout the course, you'll engage with short, practical exercises designed to be applied directly to your own projects or products. These include: - 👉 **Interviewing Users and Conducting UX Audits** - 📚 **Running a Content/Feature Inventory for Competitive Analysis** - 🧭 **Defining Red Routes and Creating Personas** - ✍️ **Creating User Stories, Mind Maps, and Storyboards** - 🤔 **Performing a Heuristic Evaluation** - 📱 **Running Usability Testing with Paper & Interactive Prototypes** - 🔑 **Measuring Success with KPIs and Using Surveys for Insights** - 🏷 **Designing a Human-Centred Experience** 📚 **Additional Resources:** A comprehensive list of resources, including templates, is provided to support your learning journey. It's highly recommended to upload your progress and interact with fellow students to enhance your understanding and application of these techniques. Whether you're a beginner or a seasoned pro in the realm of UX design, this course will equip you with the practical skills necessary to conduct impactful research and usability testing. Join us today to transform your approach to UX design! 🌟