Scale Your Business With Web Analytics & Conversion

The powerful combination of web analytics, usability & conversion rate optimization can increase sales for any website

4.05 (179 reviews)

Udemy

platform

English

language

Data & Analytics

What you will learn

Understand how to combine web analytics, usability, conversion rate optimization & SEO efforts

Create and review detailed web analytics reports specific to the website and business

Analyze sites usability and make improvements

Identify the best web analytics tool for the website

Create specific goals unique to a website and track each goal successfully

Segment website visitors to identify any potential problems and discover what marketing methods are providing the most customers

Identify and create a sales funnel for site visitors to follow strategically

Set-up specific analytics metrics to provide further opportunities for profitable keywords and conversions

Turn web analytic reports into actionable steps to increase online sales

Understand winning web design principles to design, redesign and tweak websites to make the biggest impact on conversion rates

How to reduce a sites bounce rate

Use testing tools to better understand site visitors and make changes to convert more traffic

Create a focused and strategic SEO & CRO action plan

Identify why site visitors are not converting when web analytics doesn't provide insight into the problem

Optimize specific web page elements to best convert website visitors

Better convert e-commerce site visitors

Use psychology to increase online sales

Test a website for different issues that can lower conversion rates if they go undiscovered

Identify specific web analytics and conversion rate optimization services that can be offered to clients

Why take this course?

Web Analytics, usability and conversion rate optimization are a powerful combination for transforming a business' reach and revenue. This is how business' of all sizes scale their online sales and greatly increase their revenue even without finding new website traffic.

This is your step-by-step actionable guide to creating unique goals for a business that you can track, test and improve.

This course is meant for you to take action and begin tracking your own business goals using Google Analytics (as well as other tools we'll look at) and improving your website based on your findings. Specifically we cover:

How to combine web analytics, usability, conversion rate optimization & SEO efforts
How to create and review detailed web analytics reports specific to the website and business
Identify the best web analytics tool for the website (we'll use Google Analytics as an example)
Use winning principles to design a successful website
Strategically identify and create a sales funnel for site visitors to follow
How to reduce a site's bounce rate
How to use psychology to improve your conversions and persuade visitors to take the action you want them to
How to test a website to make more money from the site's existing traffic
and so much more it's impossible to list it all here

If you'd like to provide web analytics, web design or conversion rate optimization services - this course is a must. We'll cover:

The web analytics and conversion optimization services you can offer to clients
How to manage your clients to keep them happy
The workflow process you can follow
How to price your services

It's all here! I'm also very active inside the course and I encourage you to ask questions and participate as you go through the course. I am happy to help you as you learn to implement your own strategy and see your conversions increase.

If you're ready to improve your online business or help others improve theirs, this is a course that will help you do exactly that. You will have a much different outlook on how you approach creating a site and making strategic changes to improve it.

Let's start scaling your business. Join me now.

Reviews

Guoda

February 4, 2022

The name of the course is web analytics, and the course is mostly about selling online and creating website elements, but not the actual analytics! Metrics are briefly covered at the beginning, but maybe for 20 minutes from all 5 hours. Also, the teacher relies on well known brands and then shows some really awfully looking websites or elements that do not look good quality at all. In any case, I expected a course about analytics, and did not find it here. Waste of money and time.

David

December 3, 2020

The further down the course the audio quality gets bad. All in all the instructor was good and the lessons were not bad.

Scott

June 29, 2017

Want to know why your website customers don't convert? Want to know what to change? Or any changes in the design that adversely affect your income? Christine does a great job of explaining the why's behind the data and helping you or your clients succeed. This is a must course for every small business owner or web consultant.

Arneps@uol.com.br

June 24, 2017

Good overalloverview, good ideas, but sometimes to much talking without images, just text, as for example at the snippet topic.

Aida

May 1, 2017

Pros: The content provided is really very well structured and consistent. The teacher is native english speaker and that is pleasant to listen to. You can tell that material provided is a summary from real business experience and that is awesome. Cons: There were some practical examples, but I missed deeper layer (but might be my expectations were wrong and my experience is higher). And what is up with the quality of videos starting from around 8-9th chapter. Many videos were not loading. Since I have read more of such complains I assume this is not my problem. Would recommend this course for someone who wants to take an action in CRO.

Bryan

April 29, 2017

This course is very thorough and concise on information not usually shared, and I would recommend you take this course which is suitable for both newbies and professionals.You won't regret it.

Alexander

April 7, 2017

If you have essential knowledge of Google Analytics, this has to be Number 1 course you should take just after starting your online business. Everything covered! Perfect course!

Esther

April 5, 2017

Easy to understand, and the teacher is very knowledgable. Look forward to more courses from this instructor. Thanks!

Pongpat

March 21, 2017

It is very helpful course and it is very practical. Hope it will have kinda like course that dig down into more analytics by real world cases.

Hitch

February 27, 2017

I always find value on any courses provided by this instructor. She's reactive (answer to your questions), very clear, honest and most of all she wants you to succeed. Honestly, this is the best and most knowledgeable instructor on Udemy.

Daan

February 17, 2017

Very nice course learned a lot of new concepts which I can use in my projects. Video/Audio quality is a bit bad in some videos (15%).

Mike

January 2, 2017

I found the course very compelling. It provided me with a great game plan for working on our enterprises site related to setting up and using web analytics, plus auditing various elements of site components.

Luz

November 30, 2016

Another great course from Christine Maisel! I have taken several of her courses, and I am always very impressed with the content. This course was no different! Great walk-through of analytics set-up and how to utilize that information to increase conversions for your business/site, as well as very handy resources to help you follow-up with action items after each section. My only issue was that there were some slight audio issues in the back half of the course. The audio started sounding somewhat tinny in some of the lectures. Overall, I would definitely recommend the course to anyone!

James

November 27, 2016

I'm about 30% through the course and its excellent so far. I have no doubt the rest of course will be the same.

John

November 8, 2016

Christine is very clear about the concepts and steps that anyone could overlook in optimizing their website. The course material is explained very well, easy implement, and Christine is very responsive to questions.

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